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The DO’s and DON’Ts of developing a brand strategy

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All businesses want to achieve the holy grail of successful branding. This is because quality branding will help to promote the recognition of the brand among the population and will also make the business stand apart from the competition. You would not be far off the mark if you say that branding is a strong foundation for the story of the company to take on life. Here are some best practices for developing a brand strategy that you would be wise to follow in order to lead the pack. If your business is just starting out, this article will be helpful.

DO’s
  • Identify your potential customers

    Proper targeting is essential in today’s age of niche marketing and branding. You have to be able to foresee customers for the brand and develop it accordingly. This would mean knowledge of the behaviors, goals and needs of your potential customers. So you should use every means of support you can acquire to get to know more about people who you’ll be doing business with.
  • Strong Identity and Voice

    The brand identity is extremely important as it will remind people of your company and its brand and voice. You can choose a variety of approaches here, from being funny and humorous to being strong and specific, but always be consistent. A younger audience will influence you to take the personal and warm, friendly tone.
  • Maintain consistency on social media

    If a customer likes your brand and looks up your Facebook page, you have to make sure that the page is well laid out for him/her and is warm and inviting. In a day and age where opinions get influenced by online trends, and people are fickle with their choices, you cannot afford not to have a social media presence.
  • Quality Blogs

    This is also a very effective way to reach out to audiences who are new. Each and every business should have a blog section, where the business can regularly upload blogs on topic related issues, industry-speak and also employee cultures. Quality content blogs will find pride of place in search engine results, and it will also convince the customer that you know what you’re talking about. The key here is to be consistent and regular.

DON’Ts
  • Overt social media

    Do not be overtly personal with the customers. The engagement with them in forums and comments should be of a professional nature. You should develop the brand of the company without being an instigator or arousing hostility.
  • Do not try and cut down Design costs

    You’ll not be designing the logo yourself but will delegate this important task to a professional branding company in Gurgaon who will explore various creative ways in which to go about and give your business the maximum exposure it deserves. It is only natural that for going the extra mile, you’ll be charged at competitive market rates. Do not skimp on them.

At i347 Online, you have the best researchers, creative artists and designers at your command who will constantly keep you in the loop during the development phase, and you can also rest easy, knowing that your project is in the hands of industry experts who have done this many a time before.

02 Dec 2017 By i347 Online
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