Digital marketing happens to be on the rise with every passing year. This has happened because target consumers are increasingly being present on different online channels. If you want your small or large business to be truly successful, you will have to harness the different digital marketing resources at your disposal. Here we list the different types of digital marketing companies that can help to expand your business:

Social media marketing: The consumers of today are heavily reliant on different social media platforms like Facebook, Instagram, Snapchat, and LinkedIn. These social media platforms allow marketers to reach out to consumers in myriad ways. These channels are used by marketing teams to put out paid ads as well as sponsored content. While each platform is different, almost all of these have ways in which a digital marketing company Delhi can place relevant advertisements.

Influencer marketing: This happens when brands go ahead and partner with celebrities and influencers on social media, or those who are considered to be experts in their chosen fields. These brands can reach the followers of these influencers with offers and branded content. A lot of brands have found success with this mode of digital marketing service.

E-mail marketing: An email marketing company can allow the business to establish a connection with customers and other prospects by sending them offers and customized newsletters that are based on their past shopping experiences and engagement with different brands. A digital marketing agency in Delhi can create an email campaign for a business and thus bring about a lot of conversions with customers identifying with the brand on a personal level.

Content marketing: This involves digital marketing teams to be extremely proactive and answer the questions of users and consumers with the creation of written content like blogs and guides as well as customized videos throughout the stages of the buyer’s journey like the awareness stage, the consideration stage, and the decision stage. Content remains a powerful medium to date and can be expertly handled by a content management company in Delhi.

SEO marketing: While the customer is conducting research on which product or service to buy, the search engines like Google throw up results for them and they are most likely to go with any one of the first three results they see. This is where SEO marketing Delhi comes in by optimizing the content of the associated webpage to appear high on the search engine results page.

Pay-per-click marketing: This is a form of advertising employed by digital marketing companies that allow them to purchase the traffic to their desired website. These ads are placed on prominent websites or search engines like Google and marketers pay a fee to the domain when a person clicks on the advertisement.

Affiliate marketing: Similar to the referral programs, affiliate marketers will work with companies or individuals with the agreement that they will get a small commission from each sale that can be attributed to their particular forms of marketing efforts. If you are comfortable with putting the reputation of your brand in someone’s hands, it can be an effective form of digital marketing.

I347.in can undertake all the above forms of digital marketing services to ensure that your marketing campaign gets off to a flying start on all fronts.