i347 Online
#35, 2nd Floor, Jacranda Marg (JCM), Dlf City, Phase-2, Gurgaon, Delhi 122002
Phone: 09310247347

Ecommerce Web Development Company in Delhi

+91 9310 247 347

Characteristics Of Successful Ecommerce Brands

In the last few years, ecommerce has really taken off, but like all other businesses, it has its own issues and problems. Successful ecommerce gigs have a few things in common, these characteristics help set them up for success while lesser ones falter by the wayside. Here are a few of the top traits of successful ecommerce brands.

Freebies and deals

People work hard for their money and are too busy to spend more than a few minutes on any given website. Everyone is attracted to a promo or a deal or a discount of some kind. If visitors are given a discount or a freebie, they will be more inclined to do business with the ecommerce website and the gesture will pay off in the long run with repeat customers.

User Experience and Coherence

When people land up on an ecommerce website, they are naturally in a hurry. Successful ecommerce websites spend a lot of time and attention in developing enhanced user experience. Navigation through their sites is logical and intuitive. Even large ecommerce stores should have the facility of customized, simple searches. No customer is turned away for lack of choices. This matters a lot.

Simple checkouts and call to action

A lot of customers are dissuaded by unpleasant shopping experiences, and close to 70% of customers ditch their shopping carts while looking for a simple and fast check out path. Successful ecommerce websites have a simple and clear call to action which is stated pretty early. Their payment methods and means of checking out are also much more streamlined and this helps them to retain a loyal customer base that keeps increasing with time. The websites that do well have large fonts, generous content and clear pathways to a product purchase.

Fast load time and security

There is a clear positive connection between fast load times and customer conversions. No one wants to hang about an ecommerce website for ages while it slowly loads. The best ecommerce websites out there have lightning quick load times and they do not make a customer wait at all. Security is also a big factor in today’s times of rampant identity theft. Successful websites have SSL certificates and this gives their customers peace of mind. They know that their checkout is encrypted and are secure in this knowledge, literally speaking.

i347.in is an ecommerce Design and development Agency in Delhi and has many satisfied clients on their portfolio. You would do well to check out their ecommerce development services.

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