The importance of a logo for a business cannot really be overstated. It is an integral part of your identity as a brand and something that your customers can easily relate to. Hence designing a great logo is tantamount to the success of your business. Here are some rules for logo designers that ought to be followed. It’s a bit of a technical read, but you’re welcome to go through it and pick up some pointers along the way.

Your logo should be strong enough that it stands out in the crowd. In other words, there should be uniqueness and ingenuity involved in the creation of the logo. A big no-no is not to copy some particular logo and develop your own version based on it. Apart from impending possible legal issues, the logo will also look quite unprofessional.

This is a tricky one. You need to understand that by ‘timeless’, we mean avoidance of anything trendy or gimmicky. Trends come and go and it’s quite possible that what was in fashion 5 years ago, won’t really work if it has gone out of fashion. Companies stay on top of this by sometimes re branding themselves. For example, the latest trend in fashion is the flat technique or flat-design, which will render accurately across all monitors and also will not have any kind of transparency issues when used as a PNG file on a web page. This trend will hang around for a while until someone wielding clout will declare that it’s not “the in thing” anymore, and will usher in a change which the rest of the designing pack will follow.

You will often find inexperienced and naïve designers using special FX and animation to make up for what’s missing on the logo. The problem with this is that the design inherently lacks integrity and will not stand up to scrutiny.  You can compare it to putting lipstick on a pig to make it look attractive. As a result, the design may look “cool” but it will lack professionalism. The design of the logo needs to be as technically simple as possible, so that it can lend itself to adaptability in the future.

Over the course of time, the logo of a company is used in a lot of places; checks, FAX, embroidery, billboards, newspaper ads, invoices and letterheads to name a few. The logo has to be designed in such a manner that it can be adapted for universal use on different kinds of platforms.

When the logo is in use, it will need to appear on all kinds of scales, from postage stamp size to big billboards. Designers should take care to remember that simplicity of the logo is a requirement, not an option.

Regarding color, two things; firstly do not use more than three colors for the logo. The second thing is that the logo colors should be such that they stand out on any color of the background.

i347.in is a reputed logo design company that prides itself on its professionalism and timely work. It has a great team of dedicated creative thinkers and logo designers who go out of the way to listen to your requirements and then faithfully hammer out ideas for the logo over long hours of creative sessions. If you want a logo designing company that has been in business for a number of years and boasts impeccable pedigree, i347.in, located in Gurgaon, is your go-to place.